LOKI, Robotics Company Logo

2025

2025

Loki Robotics, Lead Designer

Loki Robotics, Lead Designer

Zurich (CH)

Zurich (CH)

LOKI is the identity I designed for Loki Robotics, a startup building cleaning robots that work with the same skill and precision as people. Since the company also considers developing robots for other purposes in the future, the logo had to be universal—a mark that could represent robotics as a whole, not just one product.

LOKI is the identity I designed for Loki Robotics, a startup building cleaning robots that work with the same skill and precision as people. Since the company also considers developing robots for other purposes in the future, the logo had to be universal—a mark that could represent robotics as a whole, not just one product.

Branding

About the style

For the style, I wanted something that feels sharp and precise like robotics, but still open and adaptable. The geometry hints at movement—almost like parts clicking into place—while the simplicity keeps it universal, so it won’t feel tied to just one type of robot. It’s clean and modern, but not cold; a logo that carries confidence without shouting, and leaves space for the company to grow into new fields.

About the style

For the style, I wanted something that feels sharp and precise like robotics, but still open and adaptable. The geometry hints at movement—almost like parts clicking into place—while the simplicity keeps it universal, so it won’t feel tied to just one type of robot. It’s clean and modern, but not cold; a logo that carries confidence without shouting, and leaves space for the company to grow into new fields.

One of the versions devloped for the customer