Lucallian - Innovative Service for Equestrian Equipment
Lucallian - Innovative Service for Equestrian Equipment
Lucallian - Innovative Service for Equestrian Equipment
2023 (4 months)
2023 (4 months)
2023 (4 months)
Team: 2 designers
Team: 2 designers
Team: 2 designers
Nominated for Swiss Design Awards
Nominated for Swiss Design Awards
Nominated for Swiss Design Awards
Collab: ZHdK, Alter Ego, Open Dress, Casty, ETH, SPH, Ntop
Collab: ZHdK, Alter Ego, Open Dress, Casty, ETH, SPH, Ntop
Collab: ZHdK, Alter Ego, Open Dress, Casty, ETH, SPH, Ntop
Zurich (CH)
Zurich (CH)
Zurich (CH)
UX & Service Designer
Lucallian is equestrian innovation project that delivers a health-centered and technologically advanced service for the saddle fitting process . The smartphone application utilizes LiDAR and 3D scanning and measuring technology, enabling riders to autonomously complete the fitting process and order a customized saddle based on the individual biomechanics of the rider and the horse.
Lucallian is equestrian innovation project that delivers a health-centered and technologically advanced service for the saddle fitting process . The smartphone application utilizes LiDAR and 3D scanning and measuring technology, enabling riders to autonomously complete the fitting process and order a customized saddle based on the individual biomechanics of the rider and the horse.
Lucallian is equestrian innovation project that delivers a health-centered and technologically advanced service for the saddle fitting process . The smartphone application utilizes LiDAR and 3D scanning and measuring technology, enabling riders to autonomously complete the fitting process and order a customized saddle based on the individual biomechanics of the rider and the horse.
Design Challenge
Choosing the right saddle is difficult, as both generic and custom options often ignore the precise biomechanics of rider and horse. Manual fitting lacks standardization and can be costly. Additionally, most saddle designs overlook gender-specific rider biomechanics, causing discomfort and limiting options for female riders.
Design Challenge
Choosing the right saddle is difficult, as both generic and custom options often ignore the precise biomechanics of rider and horse. Manual fitting lacks standardization and can be costly. Additionally, most saddle designs overlook gender-specific rider biomechanics, causing discomfort and limiting options for female riders.
Design Challenge
Choosing the right saddle is difficult, as both generic and custom options often ignore the precise biomechanics of rider and horse. Manual fitting lacks standardization and can be costly. Additionally, most saddle designs overlook gender-specific rider biomechanics, causing discomfort and limiting options for female riders.
Solution
AR/LiDAR fitting app + modular saddle tree tailored to anatomy and ergonomics
Solution
AR/LiDAR fitting app + modular saddle tree tailored to anatomy and ergonomics
Solution
AR/LiDAR fitting app + modular saddle tree tailored to anatomy and ergonomics
My role
Full-cycle involvement from research through service concept, UX, design, prototyping, and project management
My role
Full-cycle involvement from research through service concept, UX, design, prototyping, and project management
My role
Full-cycle involvement from research through service concept, UX, design, prototyping, and project management
Methods applied
User research, journey mapping, prototyping, field research, interviews, stakeholder collaboration
Methods applied
User research, journey mapping, prototyping, field research, interviews, stakeholder collaboration
Methods applied
User research, journey mapping, prototyping, field research, interviews, stakeholder collaboration
Service Design
Service Design
Service Design
User Research
User Research
User Research
AR- based product
AR- based product
AR- based product
Industrial Design
Industrial Design
Industrial Design
Nominated to Swiss Design Awards 2023
Selected as Communication Media for Interaction Design, ZHdK 2023
Main Challenge
Main Challenge
Main Challenge
Traditional saddles often ignore biomechanical differences—including gender-specific pelvic structures—leading to poor fit, discomfort for riders, and potential health issues for both rider and horse.
Our Solution
Our Solution
Our Solution
Lucallian is a unified service ecosystem that combines digital fitting application and modular saddle tree design, delivering a unique saddle grounded in customers' anatomy & gender inclusivity
Saddle-fitting Application
Saddle-fitting Application
Saddle-fitting Application
The application guides users through the saddle fitting process using AR/LiDAR-guided scans and measurement technology. Riders can independently input their and their horse’s data, ensuring a precise fit.
Modular Saddle Tree
Modular Saddle Tree
Modular Saddle Tree
A system combining off-the-shelf and tailor-made components with adjustable features (cantle height, gullet shape, Flex-Body system) and gender-specific ergonomics.
The 3D CellPad adapts to weight tilt and enhances spinal comfort, promoting mobility and comfort for the horse.
Research and Conceptualization
Research and Conceptualization
Research and Conceptualization
Anatomical Analysis
We began by studying the detailed anatomy of horses and riders, focusing on how different body structures impact saddle fit.
Gender-Specific Design Considerations
We incorporated insights on gender-specific biomechanics to ensure the saddle tree design would accommodate both male and female riders comfortably.
Measurement System Integration
Measurement System Integration
Measurement System Integration
Data Collection
We used Lidar and NeRF technologies to collect precise measurements of horses and riders, which informed the customization of the saddle tree.
Application Integration
Measurements from our mobile application were seamlessly integrated into the design process, ensuring each prototype was tailored to the specific anatomical data of the rider and horse.
Reflection
Reflection
Reflection
The development of the saddle tree design was a rigorous process involving in-depth research, iterative prototyping, and thorough testing.
By integrating advanced measurement technologies and focusing on user feedback, we created a saddle tree that meets the diverse needs of riders and horses, ensuring a comfortable and customized riding experience.
User Research
User Research
User Research
We split our interview partners into six target groups, each of them covering specific range of questions.
Overall, the interviews highlighted the importance of precise measurements, the challenges of fitting saddles to different horses, the need for rider and horse feedback, and the potential of advanced technologies like NeRF for saddle fitting applications.
Riders
Saddle makers
Veterinarians
Chiropractics
Horse-tech companies
AR specialists
Key Findings
Key Findings
Key Findings
Interviews identified two main groups: professional riders and hobby riders.
Main Audience: Hobby riders over 35 prioritize long-term health and health-centered equipment for themselves and their horses. These insights guided our development approach.
Health Concerns: Health issues are a major motivation for users choosing the Lucallian saddle.
Technology Trust: Users expressed concerns about unfamiliar technology and trust in the traditional equestrian industry.
Support and Clarity: Users need clear instructions, expectations, and a simple interface to feel supported and confident in using the app for ordering.
Field Research
Field Research
Field Research
We engaged with industry experts, professional and hobby riders, and visited saddleries and equestrian events.
Practical Experiments: Used Lidar and NeRF technologies to scan horses and riders, refining our user-centered, tech-driven saddle fitting approach based on real-world data. This validated our concepts and guided development.
Riders
Saddle makers
Veterinarians
Chiropractics
Horse-tech companies
AR specialists
