Reliq.
Dynamic Media for Personalized Museum Experience. AI-powered personalized museum experience platform, enhancing visitor engagement through dynamic media and curatorial collaboration.
Year
2024
Project Type
Software as a Service (SaaS)
Service Design
Skills
AI Integration in Design
User-Centered Design
User Research &
Audience Segmentation
Collaboration
Michael Egli
(Swiss Institute for Art Research SIK-ISEA)
Key challenge
Creating a more personalized, engaging, and context-rich museum experience for diverse audiences.
Museums traditionally rely on static communication methods that often fail to engage all visitors meaningfully. The challenge was to design a tool that allows curators to tailor the museum experience to individual visitors’ needs and interests.
Solution
Reliq is a digital solution that enhances museum experiences through two tools:
Visitor Application
The visitor app offers personalized content based on individual interests, guiding visitors with tailored information and interactive stories during their museum visit.
Curatorial Platform
The curatorial platform helps curators easily share their knowledge, creating custom content that is delivered directly to the visitor app.
The User Flow
My client satisfaction rate exceeds 95%, highlighting my photography's excellence.
Welcome
Collection
Question
Tailoring process
Select Pathway
Guided Exploration
Independent Exploration
The visitor is introduced to the app and its purpose, encouraging them to explore rich museum narratives.
Context
The project began with a critical exploration of the current interactions and knowledge dissemination practices in museums. I questioned how art is experienced and understood by visitors, aiming to bridge the gap between curatorial knowledge and audience engagement through innovative, dynamic media solutions.
Key Challenges
Static Communication
Traditional methods like catalogs and plaques are not effective in conveying curatorial knowledge dynamically.
Knowledge Accessibility
Curatorial insights and research are often hidden and not easily accessible to visitors during their museum experience.
Visitor Engagement
Museums often struggle to engage diverse visitor profiles with varying levels of knowledge and interes
Personalization
Creating a personalized and interactive experience for each visitor that can cater to their individual motivations and interests
The User Flow
My client satisfaction rate exceeds 95%, highlighting my photography's excellence.
Welcome
Connect Exhibition
Exhibition Canvas
Connect Artworks
Add Media Library
Corkboard
Independent Exploration
The visitor is introduced to the app and its purpose, encouraging them to explore rich museum narratives.