Reliq.
Project won
First Ventures Grant, Issued by Gebert Rüf Stiftung · Sep 2024
Dynamic Media for Personalized Museum Experience. AI-powered personalized museum experience platform, enhancing visitor engagement through dynamic media and curatorial collaboration.
Year
2024
Project Type
Software as a Service (SaaS)
Service Design
Skills
AI Integration in Design
User-Centered Design
User Research &
Audience Segmentation
Collaboration
Michael Egli
(Swiss Institute for Art Research SIK-ISEA)
Key challenge
Creating a more personalized, engaging, and context-rich museum experience for diverse audiences.
Museums traditionally rely on static communication methods that often fail to engage all visitors meaningfully. The challenge was to design a tool that allows curators to tailor the museum experience to individual visitors’ needs and interests.
Solution
Reliq is a digital solution that enhances museum experiences through two tools:
Visitor Application
The visitor app offers personalized content based on individual interests, guiding visitors with tailored information and interactive stories during their museum visit.
Curatorial Platform
The curatorial platform helps curators easily share their knowledge, creating custom content that is delivered directly to the visitor app.
The User Flow
My client satisfaction rate exceeds 95%, highlighting my photography's excellence.
Welcome
Collection
Question
Tailoring process
Select Pathway
Guided Exploration
Independent Exploration
The visitor is introduced to the app and its purpose, encouraging them to explore rich museum narratives.
Context
The project began with a critical exploration of the current interactions and knowledge dissemination practices in museums. I questioned how art is experienced and understood by visitors, aiming to bridge the gap between curatorial knowledge and audience engagement through innovative, dynamic media solutions.
Key Challenges
Static Communication
Traditional methods like catalogs and plaques are not effective in conveying curatorial knowledge dynamically.
Knowledge Accessibility
Curatorial insights and research are often hidden and not easily accessible to visitors during their museum experience.
Visitor Engagement
Museums often struggle to engage diverse visitor profiles with varying levels of knowledge and interes
Personalization
Creating a personalized and interactive experience for each visitor that can cater to their individual motivations and interests
The User Flow
My client satisfaction rate exceeds 95%, highlighting my photography's excellence.
Welcome
Connect Exhibition
Exhibition Canvas
Connect Artworks
Add Media Library
Corkboard
Narration Canvas
The home screen of the curatorial interface serves as the central hub for curators, offering quick access to various sections of the exhibition development process. Home screen provides an overview on exist- ing exhibitions connected to the platform, and the function to connect a new one
Research Outline
1
Museum Experience Architecture
Reseacrh on contextual foundation, exploring topics such as , democratization of cultural experiences and key components of museum experience.
2
Art of Curation
Research on curatorial practice and curation strategies through the sequence of case study and expert interviews with curators. Through in-depth interviews and case studies, I defined the stages of curatorial process and the changes that might be applied.
Karolina Jeftic,
Former Director of
the UBS Art Program
Enabling Curatorial Knowledge
& Democratizing Museum Experiences
Barbara Magliocco,
Art Curator and Manager
of Cultural Assets,
Based in Milan
Importance of Guidance
& Communicating Curatorial Vision
Michael Egli,
Swiss Institute for
Art Research (SIK-ISEA)
Case Study of Exhibition
& Development and Research Process
Nadine Bajek,
Art Curator outside
traditional museum settings,
Based in Berlin
Engagement with Artwork
& Visitor Experience
Prof. Mark Olsen,
Associate Professor in the Department of Art at Duke University
Standard Curatorial Tools
& Role of Implementation of AI into Curatorial Process
3
Cultural Engagement Typology
I observed visitor motivations, behaviors, and other factors impacting their museum experience. Drawing upon theoretical frameworks and empirical research, I structured the complex play of social dynamics, individual preferences, with other contexts shaping visitor engagements.
4
Informal Learning Practicies
During the research I explored relevant educational theories for museum experiences, focusing on the potential of constructivist pedagogies in fostering deep comprehension and lifelong learning.
5
The Concept of Flow
In the pursuit of meaningful engagement, the concept of flow emerges as a guiding principle. Through research and reflective analyses, I examined the pathways to facilitating mindful art appreciation.
6
Role of Narration
In this part of my research I focused on the intersection of curatorship and storytelling, exploring the art of narrative construction. I looked at the process of transforming curatorial knowledge into engaging narratives.
7
Research on Technologies
Grounded in semi-structured and in depth interviews, this part of research offers a new look at how state-of-the-art technologies are applied in creative fields and what factors should be considered when designing with such technologies.
Patrik Hübner, Creative Technologist, Speaker on merging
Communication Design and Storytelling
Co-creation and Technology
Sebastian Löwe,
Former Professor at Berlin-based Mediadesign,
University of Applied Sciences
Designing Interaction with Artificial Intelligence
& ”Talking to Knowledge, to Data”
Jorge Orozco,
AI-powered search engines for architectural education and practice, Digital Architectonics Lab of ETH Zurich
Communication and abstraction in navigating and linking
& Applying technologies to sift through extensive
resources, from books to images, and synthesizing these through AI’s
lens to generate new concepts
Miro Roman, Overlap of information technologies and architectural articulations,Digital Architectonics Lab of ETH Zurich
The potential of implementing AI to
navigate the vast landscapes of art providing personalized, context-
rich explorations based on the viewer’s queries and interaction
Probabilistic nature of AI’ and its capacity to offer enriched,
contextually aware responses & “Query” as the catalyst for exploration
8
Visitor Ethnography
Grounded in empirical observations, personal reflections, and on-site interviews, I examined visitor behaviors and engagement dynamics within different museum settings.
